Technology

The Auction service is fully hosted and managed by Betsold. Our infrastructure includes AWS cloud, and can be rapidly deployed across all geographical regions. The platform scales to meet the demands of your markets. All Betsold’s apps and infrastructure are designed to meet the rigorous standards of security and compliance our industry requires.

A secure web data API provides a consistent, omni-channel experience to users. Betsold’s patent pending data management solution, which combines clustered AuroraDB with Elasticache, ensures real-time performance of the API and maximises auction liquidity.

All web and mobile client applications are delivered via a globally distributed CDN, and Betsold’s application services are architected to auto-scale and provide high availability and robust performance.

The Betsold Consumer API provides real-time data updates to users, and instant access to the latest lots, event updates and Auction Odds™. A combination of RESTful APIs and secure websockets technology lets clients find, bid for and buy the bets they want at the best price. The API can run with any language and currency, including multi-currency. Customers of multiple white label operators can take part in the same auction (with per-operator front-end branding).

The API is supplemented with a Notifications service, which provides updates on the latest auction activity, across channels including push notifications and email.

Betsold’s Auction Workflow and Data Broker tools offer a highly configurable environment, auction activities such as bidding can be customized with tight integration to the Operator’s systems and business logic.

The Auction Search API lets customers quickly identify bets of interest, and track them using My Tracker, My Auction and other data views.

All application components are developed and maintained by Betsold, and are customizable to best fit each partner’s requirement. Development technologies include .NET (Framework and Core) and Nodejs: all integration interfaces use standard data protocols like JSON, so integration with any sportsbook is straightforward.

Betsold’s Operator API lets book operators rapidly add a Betting Auction™ to their product suite. API integration allows single sign in to the Auction feature and sportsbook, and in many cases the bookmaker’s existing feeds and APIs can directly integrate with the auction.

We use a DevOps approach, and our staging environments are configured to simplify Integration Testing and verification.

All components of the auction are maintained and supported by Betsold. Our suite of Application Performance Monitoring dashboards can be made available to partners’ operations teams – giving full visibility of relevant technical and business KPIs. The Auction Admin Console tool let’s the bookmaker set and track a range of configuration parameters, to optimize the value derived from the auction.

A range of Analytic dashboards, visualisations and reports are also provided – providing full visibility of benefits derived from using the auction.