The Betting Auction™ can be delivered over any channel – web, mobile, terminal.
The Auction is fully White Label, seamlessly integrating with your brand and digital portfolio. API integration is simple: the bookmaker can either ‘plug-and-play’, or Betsold will set up and customise the auction to your specification.

Platform
A secure web data API provides a consistent, omni-channel experience to users. Betsold’s patent pending data management solution, which combines clustered AuroraDB with Elasticache, ensures real-time performance of the API and maximises auction liquidity.
All web and mobile client applications are delivered via a globally distributed CDN, and Betsold’s application services are architected to auto-scale and provide high availability and robust performance.

Applications
The API is supplemented with a Notifications service, which provides updates on the latest auction activity, across channels including push notifications and email.
Betsold’s Auction Workflow and Data Broker tools offer a highly configurable environment, auction activities such as bidding can be customized with tight integration to the Operator’s systems and business logic.
The Auction Search API lets customers quickly identify bets of interest, and track them using My Tracker, My Auction and other data views.
All application components are developed and maintained by Betsold, and are customizable to best fit each partner’s requirement. Development technologies include .NET (Framework and Core) and Nodejs: all integration interfaces use standard data protocols like JSON, so integration with any sportsbook is straightforward.

Integration
Betsold’s Operator API lets book operators rapidly add a Betting Auction™ to their product suite. API integration allows single sign in to the Auction feature and sportsbook, and in many cases the bookmaker’s existing feeds and APIs can directly integrate with the auction.
We use a DevOps approach, and our staging environments are configured to simplify Integration Testing and verification.

Monitoring and Analytics
A range of Analytic dashboards, visualisations and reports are also provided – providing full visibility of benefits derived from using the auction.
The Betting Auction™ can be delivered over any channel – web, mobile, terminal.
The Auction is fully White Label, seamlessly integrating with your brand and digital portfolio. API integration is simple: the bookmaker can either ‘plug-and-play’, or Betsold will set up and customise the auction to your specification.

Platform
A secure web data API provides a consistent, omni-channel experience to users. Betsold’s patent pending data management solution, which combines clustered AuroraDB with Elasticache, ensures real-time performance of the API and maximises auction liquidity.
All web and mobile client applications are delivered via a globally distributed CDN, and Betsold’s application services are architected to auto-scale and provide high availability and robust performance.

Applications
The API is supplemented with a Notifications service, which provides updates on the latest auction activity, across channels including push notifications and email.
Betsold’s Auction Workflow and Data Broker tools offer a highly configurable environment, auction activities such as bidding can be customized with tight integration to the Operator’s systems and business logic.
The Auction Search API lets customers quickly identify bets of interest, and track them using My Tracker, My Auction and other data views.
All application components are developed and maintained by Betsold, and are customizable to best fit each partner’s requirement. Development technologies include .NET (Framework and Core) and Nodejs: all integration interfaces use standard data protocols like JSON, so integration with any sportsbook is straightforward.

Integration
Betsold’s Operator API lets book operators rapidly add a Betting Auction™ to their product suite. API integration allows single sign in to the Auction feature and sportsbook, and in many cases the bookmaker’s existing feeds and APIs can directly integrate with the auction.
We use a DevOps approach, and our staging environments are configured to simplify Integration Testing and verification.

Monitoring and Analytics
A range of Analytic dashboards, visualisations and reports are also provided – providing full visibility of benefits derived from using the auction.